Have You Tried Facebook Marketing Strategies For Your Business?

Before other social media such as Twitter and Instagram became a trend, Facebook had already been popularized by its users. Over time, now Facebook’s role is not just as an ordinary social media but as a place to socialize in cyberspace. However, currently, Facebook also functions as a medium for carrying out marketing strategies for business people. Many companies in United Kingdom have used Facebook as a promotional medium for their business. Using social media as a marketing tool is an excellent way for companies looking to gain new Facebook likes and followers and turn them into customers and brand advocates.

In response to this, this article will specifically discuss online marketing via Facebook that you can apply to your business. Because doing promotions via Facebook turns out to require quite cheap costs. You can also determine your target market to reach according to plan.

Based on user experience, promotion through Facebook is considered much more effective when compared to through a company website. The benefits obtained by business people from online marketing via Facebook are also quite high. This can happen because Facebook can recognize and classify various categories of audiences specifically.

So, if you can target the right market, the business you run can certainly grow significantly. So what do you need to do so that the promotion is successful as expected? Check out the following explanation.

Recognizable Profile Photo for Your Business Facebook Page Account

First impressions are very important for your audience, namely to assess your business reputation. The role of profile photos is an important element in this case because the appearance of the photo is what prospective buyers will see first when visiting your account. Therefore, installing the best and most easily recognizable profile photo is the right strategy to build trust with prospective customers.

Create a Match between the Cover Photo and the Call to Action

There are three important things that the audience will notice when they first see your profile page, including pinned posts, cover photos, and profile CTA. Pinned posts can make it easier for customers to find the best products that you can offer them. For cover photos, you can display a cover photo that represents the visualization of your business. Call to Action aims to invite customers to buy your products, so create a CTA that involves the interest of your potential customers. If you can make all three in harmony, then your promotion will be more effective.

Create Organic Post Targets

Facebook has various tools to target your desired market. One of them is that you can target organic posts based on customer data such as age, education level, gender, and so on. If you succeed in determining the target specifically and in as much detail as possible, the engagement you get will be even higher.

Analysis through URL Tracking and Facebook Insight

Online marketing through Facebook will be effective if you know the performance of each content that you have shared with the public. Through Facebook Insight and tracking URLs, you can get various metric data such as how many of your posts are shared, the number of likes, and the number of comments or audience responses to a post. You can use this data as a reference to create content that suits customer tastes. 

Determine a Posting Schedule at a Strategic Time

There is no specific time standard for posting content on Facebook to get a large audience. Because each business account will have different visitors and target audiences. However, you can predict at what times your audience is actively accessing the internet and opening Facebook, so you can ensure that the content you post will appear at the best time.

Paid Budget for Post

You can use a paid budget better known as Boost Post to increase the success of the post according to the target you want to achieve. If you can identify what kind of content is popular based on metric data, the possibility of getting a Return on Investment (ROI) is also maximized. 

By promoting the best content through various paid features, the profits you get have the potential to increase rapidly. Although in this promotional effort, you have to spend a budget, implementing a marketing strategy through Facebook ads has been proven to increase business sales drastically.

Those are some online marketing tips via Facebook that you can practice for effective promotional results.