What customers have to say about your business, especially through Google Reviews, carries more commercial weight than what you think, no matter how excellent you think your services are (“ we won’t ask the innkeeper if he has good wine, but we will listen to the opinions of other customers …”).
It’s called Social Proof, and it’s a concept as simple as it is fundamental to the success of any company, small or large.
That said, it’s clear that any business (especially a local one) should strive to maintain a consistently increasing level of positive reviews on any platform: Facebook, Google (local listings visible on Google Maps), Tripadvisor, Yelp, etc.
In today’s article, we focus on common and creative methods to get more reviews on your Google Business Profile.
How to Get More Google Reviews – Local Ranking Factors
Google reviews: They therefore influence your ability to acquire new customers not only through your reputation, but also through your ranking.
And that’s why we’re suggesting some effective strategies you can easily implement to get a steady stream of positive Google reviews for your business.
- The importance and impact of Google reviews in particular.
- The best and most efficient ways to get more Google reviews.
- Examples of these strategies with sample text, so you don’t have to start from scratch.
So, if you’re looking to improve your reputation, your ranking, and ultimately your revenue potential, you can check out the most recommended website for buying Google reviews and increasing your company’s profitability.. If you’ve never started or managed your business on Google Maps, here’s your chance.
The benefits of having more Google reviews for your business
A Google review can be a quick and easy process, but the benefits are ongoing. The more people you convince to leave a Google review for your business, the more you’ll be able to achieve your business goals.
Here are some facts and statistics to support this…
More reviews, more leads
A “UK” percentage, around 84% of consumers, trust online reviews as much as personal recommendations. Accumulating reviews, therefore, increases the likelihood that a user will engage with your business once they find it.
Higher reviews, higher rankings
Google rewards businesses with frequent, positive reviews. They’re a defined ” local SEO ” factor, confirmed by Google itself.
How to encourage users to leave a Google review?
Let’s finally get to the heart of this article: How can we get users to leave more reviews?
Trivial, yet it works.
Use the sharing link provided by your Google Business Profile to request new reviews. You can share and send that link to your (satisfied) customers via email, social media, messaging apps, your website, etc.
Of course—it goes without saying—this mechanism only works if the product or service offered is of good quality, but with reviews you can’t fake it, and that’s precisely the beauty of them.
Here are some useful ideas to put into practice to increase reviews:
1. In the case of online purchases. From the web to the physical store.
The user makes an online purchase of a product.
You will receive a purchase confirmation email, which also includes a DISCOUNT for a future purchase in the physical store (applicable in the store closest to the delivery address or even nationwide, in the case of a franchise).
After making a further purchase in-store using the discount coupon, the customer receives a new email thanking them and inviting them to leave a review, with a direct link to the store’s product page where they made the purchase.
2. In-Store Purchases. From the physical store to the web.
The user makes an in-store purchase.
You’ll receive an email with a DISCOUNT for your online purchase or a new in-store purchase, and an invitation to leave a review, with a link to the store page where you’ve already purchased.
3. For In-Store Purchases ➡︎ Packaging and Shopping Bag
It is possible to add a QR Code on the bag or packaging, provided after purchase, with a link to the Google profile (or any other channel, be it Facebook, Tripadvisor, etc.) to leave a review for the Store.
4. For In-Store Purchases ➡︎ Receipt
The same QR Code may also be present on the receipt issued at the checkout during the purchase.
5. In the case of in-store purchases ➡︎ Corner
Installing a small display at the checkout inviting customers to leave a review, complete with a QR code to scan and a short link that takes them directly to the Google page of the store they’re visiting, is a great reminder for happy customers.
6. In the case of in-store purchases ➡︎ Monitor
Installing one or more monitors within the store, which project a random loop of previous positive reviews received by the store, perhaps cyclically interspersed with a screen inviting users to “have your say,” could also be an interesting interactive method, aimed at making the user feel part of a whole.
7. In case of in-store purchases ➡︎ Physical counter
Installing a physical “counter”, such as those designed by Smiirl ( we talk about them here ), which automatically updates in real time on the number of reviews obtained in each store, can encourage the user to take action.
8. Last but not least, the website is always an excellent tool for the Brand.
In the “where we are” or “store locator” section, for example, it would be a good idea to include direct links to the local business’s respective Google My Business pages, from which you can leave a review.
You can also embed reviews on your favorite web pages; they’re certainly valuable, persuasive content. Users will be able to read real, credible, and reliable opinions from actual customers.
Often, these reviews act as real FAQs, where undecided users can find answers to their doubts (and therefore convince themselves to take action).
